Abstract: An optical effects device which is adaptable as a container is disclosed. The device is a hollow, elongated structure having a viewing port at one end and an opaque wall at the other. The opaque wall has an apertured portion of predetermined design to admit light. The interior of the device is bounded by a plurality of substantially planar interior walls that are light reflective and extend from one end of the hollow structure to the other. Light passing through the apertured portion of the end wall is reflected by the interior walls to form corresponding images of the aperture in a generally annular arrangement around the apertured portion of the end, wall when a viewer looks into the interior of the hollow structure through the viewing port.