Patents by Inventor John Cain Blackwood

John Cain Blackwood has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11966853
    Abstract: Systems and methods are provided for receiving a request for lookalike data, the request for lookalike data comprising seed data and generating sample data from the seed data and from user data for a plurality of users, to use in a lookalike model training. The systems and methods further provide for capturing a snapshot of social graph data for a plurality of users and computing social graph features based on the seed data and the user data for the plurality of users, training a lookalike model based on the sample data and the computed social graph features to generate a trained lookalike model, generating a lookalike score for each user of the plurality of users in the user data using the trained lookalike model, and generating a list comprising a unique identifier for each user of the plurality of users and an associated lookalike score for each unique identifier.
    Type: Grant
    Filed: April 8, 2021
    Date of Patent: April 23, 2024
    Assignee: Snap Inc.
    Inventors: John Cain Blackwood, Jason Brewer, Nima Khajehnouri, Hadi Minooei, Benjamin C. Steele, Qian You
  • Publication number: 20240089531
    Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for selecting ads for a video. The program and method provide for receiving a request for an ad to insert into a video playing on a client device, the request including a first content identifier that identifies a first type of content included in the video; determining a set of content identifiers associated with the first content identifier, the set of content identifiers identifying second types of content to filter with respect to providing the ad in response to the request; selecting an ad from among plural ads, by filtering ads tagged with a second content identifier included in the set of content identifiers; and providing the selected ad as a response to the request.
    Type: Application
    Filed: November 20, 2023
    Publication date: March 14, 2024
    Inventors: John Cain Blackwood, Chinmay Lonkar, David B. Lue, Kevin Lee Penner
  • Patent number: 11856255
    Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for selecting ads for a video. The program and method provide for receiving a request for an ad to insert into a video playing on a client device, the request including a first content identifier that identifies a first type of content included in the video; determining a set of content identifiers associated with the first content identifier, the set of content identifiers identifying second types of content to filter with respect to providing the ad in response to the request; selecting an ad from among plural ads, by filtering ads tagged with a second content identifier included in the set of content identifiers; and providing the selected ad as a response to the request.
    Type: Grant
    Filed: April 5, 2021
    Date of Patent: December 26, 2023
    Assignee: Snap Inc.
    Inventors: John Cain Blackwood, Chinmay Lonkar, David B. Lue, Kevin Lee Penner
  • Publication number: 20220103894
    Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for selecting ads for a video. The program and method provide for receiving a request for an ad to insert into a video playing on a client device, the request including a first content identifier that identifies a first type of content included in the video; determining a set of content identifiers associated with the first content identifier, the set of content identifiers identifying second types of content to filter with respect to providing the ad in response to the request; selecting an ad from among plural ads, by filtering ads tagged with a second content identifier included in the set of content identifiers; and providing the selected ad as a response to the request.
    Type: Application
    Filed: April 5, 2021
    Publication date: March 31, 2022
    Inventors: John Cain Blackwood, Chinmay Lonkar, David B. Lue, Kevin Lee Renner
  • Publication number: 20210224661
    Abstract: Systems and methods are provided for receiving a request for lookalike data, the request for lookalike data comprising seed data and generating sample data from the seed data and from user data for a plurality of users, to use in a lookalike model training. The systems and methods further provide for capturing a snapshot of social graph data for a plurality of users and computing social graph features based on the seed data and the user data for the plurality of users, training a lookalike model based on the sample data and the computed social graph features to generate a trained lookalike model, generating a lookalike score for each user of the plurality of users in the user data using the trained lookalike model, and generating a list comprising a unique identifier for each user of the plurality of users and an associated lookalike score for each unique identifier.
    Type: Application
    Filed: April 8, 2021
    Publication date: July 22, 2021
    Inventors: John Cain Blackwood, Jason Brewer, Nima Khajehnouri, Hadi Minooei, Benjamin C. Steele, Qian You
  • Patent number: 11003997
    Abstract: Systems and methods are provided for receiving a request for lookalike data, the request for lookalike data comprising seed data and generating sample data from the seed data and from user data for a plurality of users, to use in a lookalike model training. The systems and methods further provide for capturing a snapshot of social graph data for a plurality of users and computing social graph features based on the seed data and the user data for the plurality of users, training a lookalike model based on the sample data and the computed social graph features to generate a trained lookalike model, generating a lookalike score for each user of the plurality of users in the user data using the trained lookalike model, and generating a list comprising a unique identifier for each user of the plurality of users and an associated lookalike score for each unique identifier.
    Type: Grant
    Filed: October 4, 2017
    Date of Patent: May 11, 2021
    Assignee: Snap Inc.
    Inventors: John Cain Blackwood, Jason Brewer, Nima Khajehnouri, Hadi Minooei, Benjamin C. Steele, Qian You