Patents by Inventor John Chandler-Pepelnjak

John Chandler-Pepelnjak has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for determining internet advertising strategy
    Publication number: 20030074252
    Abstract: A method of predicting the performance of an Internet advertising campaign includes collecting anonymous web-surfing data during the serving of past Internet advertisements to determine the number of impressions served to each user visiting a selected site during a selected interval. The users are grouped into subgroups based on the percentage of impressions served to each subgroup. The service of a selected number of advertisements is simulated by randomly assigning each simulated advertisement to a user based on the number of impressions served. A projected reach value is calculated by determining the number of users to which at least a selected number of simulated advertisements were served.
    Type: Application
    Filed: October 12, 2001
    Publication date: April 17, 2003
    Applicant: Avenue A, Inc.
    Inventors: John Chandler-Pepelnjak, Aaron Easterly