Abstract: Methods of producing a phytocannabinoid powder having a customizable cannabinoid content are disclosed. The phytocannabinoid powder comprises the whole of cannabis flowers and leaves and is self-emulsifying when mixed into water or other aqueous solution. The phytocannabinoid powder, and its constituents, may be used in food, nutritional supplement, and beverage products for humans, as well as in feed and supplements for pets and livestock.