Abstract: Systems and methods for collecting quantitative or qualitative data. An immersive reality experience is provided to users and data is collected from the users during the experience. Collecting data may be performed while users are interacting with the experience. Users may be questioned during the experience and responses collected. Interaction behavior may be monitored during the experience and collected. A platform may be provided and used: in providing the experience, to collect the data, or to report, publish, or transmit data. A 360 degree photograph or video, a hologram, a two-dimensional or three-dimensional format, or two-dimensional or three-dimensional positional data, human-machine interaction generated by computer technology, Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), or an application programming interface may be used. Research may be conducted, or the experience may be hosted by a third-party or proactively pushed. Questions may be displayed and responses measured.