Abstract: A method of doing business includes allowing an individual to start a group, or Swarm, for the purpose of influencing a sale before purchasing a desired product or a service. The group is recorded in a searchable computer database such that additional individuals may join the group, and potential sellers can search the computer database to determine which groups seek products or services they have for sale. Sellers then submit offers for products or service to the group, the offer being recorded in the computer, where individuals of the group may view and may accept the offer. Once an offer is accepted, a transaction is consummated between the individual and the seller based on the accepted offer.

Abstract: A system is disclosed allowing potential buyers of products or services to collectively bargain with potential sellers. Potential buyers of the same product or service are organized into a buyers' group through a user interface. Potential sellers may bid against one another to win the business of individual buyers' group, potentially driving the final price lower than the price initially set by the buyers' group.