Patents by Inventor John D. Yanefski

John D. Yanefski has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Unified Tracking and Reporting Across Multiple Publishers
    Publication number: 20120173345
    Abstract: Methods and system for collecting and disambiguating data across multiple, disparate publishers using a tracking uniform resource locator (URL) are provided. A tracking URL is created that maps a keyword or advertisement with a landing page. The tracking URL comprises a compound key and publisher specific formatting strings. A user selection corresponding to the tracking URL is received. The tracking URL along with fact data corresponding to the user selection is logged into a fact record. Further, the landing page associated with the tracking URL is retrieved and presented to the user.
    Type: Application
    Filed: December 30, 2010
    Publication date: July 5, 2012
    Applicant: MICROSOFT CORPORATION
    Inventors: John D. Yanefski, Chandrasekhar Pasupuleti, William Lawson Sterling Claudill