Abstract: Apparatus for applying adhesive tape to an article having first and second surfaces to be securely joined together by the adhesive tape. The apparatus includes a gripper (11) which draws tape T from a reel R. A cutter assembly (14) is operable to cut the tape T to a required length. The length of tape is held by suction on grids (16). The grids (16) are moveable to a lowered position to enable the length of tape T to be transferred to application arms (21) and thereby be positioned adjacent the first and second surfaces. Applicating heads (30) are operable to press an area of the tape onto the first and second surfaces. Relative movement between the applicating heads (30) and the surfaces cause the tape to become adhered to and join the first and second surfaces.