Abstract: The disclosure provides systems and methods pertaining to the generation of sales and marketing strategies. One embodiment provides an aggregated sales and marketing analysis and strategy system. The system includes a processing engine that is coupled to a database and at least one client device associated with a GUI dashboard. The system performs the roles of analyzing raw sales and marketing data, generating one or more sales and marketing strategies based on information obtained through the analysis, and reporting the results of the analysis as well as the sales and marketing strategies to the GUI dashboard. Other embodiments are also disclosed.