Abstract: An exemplary embodiment of a method for filtering financial advertising may include receiving advertising groupings from a financial institution, where the groupings include a group identifier and one or more advertisements; receiving identity information from a credit consumer and providing the identity to a credit bureau; the credit bureau retrieves consumer credit history including consumer credit attributes; receiving a list of group identifiers from the credit bureau, where the list is generated by the credit bureau for each of the advertising groupings by adding the group identifier to the list if the credit consumer credit attributes satisfy a group financial criteria provided to the credit bureau by the financial institution; identifying the financial advertisements from the advertising grouping, where the group identifier for the advertising grouping corresponds to the group identifier from the list of from the credit bureau; and providing the financial advertisement to the consumer.

Abstract: Method and apparatus for presenting credit card offers over the internet. The method includes assigning a weight to each of a plurality of categories of offer elements, each of the plurality of categories of offer elements including a plurality of offer elements, assigning a weight to each offer element in each of the plurality of categories of offer elements, providing a plurality of credit card offers, evaluating each of the plurality of credit card offers to determine whether the credit card offer has at least one offer element corresponding to at least one of the plurality of offer elements, determining an overall weight based on the weights assigned to the offer elements corresponding to the at least one of the plurality of offer elements and based on the overall weights of each of the credit card offers, determining where on a webpage to display each of the credit card offers.