Abstract: An improved apparatus and method for finding fish both onshore and offshore, and under a diversity of marine conditions is provided. A specially configured rod and reel combination enables the electrical communication between a sensor float disposed at the remote open end of the rod and a display unit releasably attached to the reel portion disposed opposite of the reel. A transducer is disposed vertically within a foam matrix positioned in a sensor float. Electrical signals are generated within a display unit and then transmitted to the transducer. These signals are conventionally converted into corresponding ultrasonic signals which are directed downward into the environing water. The ultrasonic signals travel until deterred by either fish, an unknown obstacle, or the bottom of the body of water. These signals are then echoed back to the transducer and converted into corresponding electrical signals, for transmission through the conductor cable to the display unit.