Abstract: An apparatus for producing shared image games includes a number of gaming machines, with each gaming machine having a respective video display device. The apparatus also includes a shared image display control arrangement and a shared image prize controller. The shared image display control arrangement controls the respective video display device associated with each gaming machine in the number of gaming machines to produce a shared image graphic effect such as a multi-segmented prize reel that appears to extend across the different video display devices. The shared image prize controller operates to award a shared image prize for at least one of the gaming machines. This shared image prize corresponds to a prize represented at least in part by a respective one of the reel segments displayed at the video display device of the respective gaming machine when the reel segments appear to come to a stop.