Patents by Inventor John F. Elder, IV

John F. Elder, IV has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and system for targeted advertising
    Patent number: 8738433
    Abstract: A method and system of displaying advertisements may include generating a predictive model to predict a type of user, collecting advertisements based upon the type of user, placing the predictive model and collected advertisements on a computer of a user, executing the predictive model on the computer of the user to determine the type of user, and selecting an advertisement to be displayed to the user based upon the execution of the predictive model. The predictive model may be generated based upon feedback from the control users, and the predictive model may be generated based upon the computer of the control users. The predictive model may be generated based upon Web browsing of the computer of the control users, and the predictive model may be generated based upon computer usage behavior of the control users.
    Type: Grant
    Filed: May 12, 2009
    Date of Patent: May 27, 2014
    Assignee: POI Development Co., LLC
    Inventors: Peter A. DiOrio, Zachary D. Buckner, John F. Elder, IV
  • Method and System for Targeted Advertising
    Publication number: 20100293052
    Abstract: A method and system of displaying advertisements may include generating a predictive model to predict a type of user, collecting advertisements based upon the type of user, placing the predictive model and collected advertisements on a computer of a user, executing the predictive model on the computer of the user to determine the type of user, and selecting an advertisement to be displayed to the user based upon the execution of the predictive model. The predictive model may be generated based upon feedback from the control users, and the predictive model may be generated based upon the computer of the control users. The predictive model may be generated based upon Web browsing of the computer of the control users, and the predictive model may be generated based upon computer usage behavior of the control users.
    Type: Application
    Filed: May 12, 2009
    Publication date: November 18, 2010
    Inventors: Peter A. DiOrio, Zachary D. Buckner, John F. Elder, IV