Abstract: A computer system for generating a user data store and analyzing the user data store comprises a memory and a processing circuit. The memory is configured to store a user data store comprising a plurality of graphs, each graph having a user identity node. The processing circuit is configured to, for each of the plurality of graphs: receive asset data representing an asset that a user has interacted with on a website; generate a first node representing the asset data and a first link coupling the first node to the user identity node of the graph; store the first node and first link as part of the graph; receive usage data representing user interaction with a website; generate a second node representing the usage data and a second link coupling the second node to the user identity node of the graph, wherein at least one of the first node and second node further represents opinion data for a product or evaluation data for a product; and store the second node and second link as part of the graph.

Abstract: A computer system for generating a user data store and analyzing the user data store comprises a memory and a processing circuit. The memory is configured to store a user data store comprising a plurality of graphs, each graph having a user identity node. The processing circuit is configured to, for each of the plurality of graphs: receive asset data representing an asset that a user has interacted with on a website; generate a first node representing the asset data and a first link coupling the first node to the user identity node of the graph; store the first node and first link as part of the graph; receive usage data representing user interaction with a website; generate a second node representing the usage data and a second link coupling the second node to the user identity node of the graph, wherein at least one of the first node and second node further represents opinion data for a product or evaluation data for a product; and store the second node and second link as part of the graph.

Abstract: A lead acquisition, promotion and inventory management system and method are described that optimize the delivery and revenue of cost per acquisition (CPA) advertising programs, while implementing user targeting techniques to reach interested potential consumers. Clients, such as advertisers, can create a program to be implemented. Based on the program information, a number of leads is calculated that can be collected. The leads are generated by targeting and selecting qualified users from a user pool, and determining if they are compliant with the requirements of the program. Compliant leads are then allocated and delivered to the client.