Abstract: A display sign for use on vehicles such as taxis and the like, includes dispensing and takeup rollers containing a strip of material having a series of advertising and/or other messages thereon. The housing for the device has a three dimensional planform, with the advertising display strip being installed immediately within the transparent peripheral sides of the device and thereby providing for the omnidirectional display of messages on the display strip. At least one motor provides power for the takeup and dispensing reels, allowing the device to display a series of messages from one end of the rolled display strip to the other, before being reversed. An automated timer device may be included to cause the display strip to pause intermittently, thereby allowing a message displayed thereon to be communicated to viewers. The device may include internal illumination and a translucent display strip to provide for the backlighting of the messages.