Abstract: A management and delivery method and system for a distributed marketing network. Access to one or more network service gateways associated with a distributed marketing network can be authorized, if particular criteria are satisfied. A business transaction may be coordinated with the distributed marketing network through network service gateways in a near real time fashion and without manual intervention, in response to authorizing the access to the network service gateways. The network service gateways may include a partner interface, a centralized hub that communicates with the partner interfaces, and/or a local market integrated service layer that communicates with the centralized hub and the partner interface. The distributed marketing network may be, for example, a network of radio stations.

Abstract: An apparatus and method for execution in a digital-media content playback device is provided, in which a digital-media content stream is received that includes a plurality of digital-media content provided by at least one digital-media content service. For a playback of each of the plurality of digital-media content via the digital-media content playback device, a playback duration is determined, and a churn rate based on the playback duration relative to the airplay parameter of the corresponding digital-media content to indicate a digital-media content switch by a user. The churn rate of a digital media content-of-interest is produced based on churn rates of a plurality of digital-media content to produce a retention rate relating the digital media content-of-interest. Digital-media content information is transmitted by the digital-media content playback device including the playback duration, the churn rate, and the retention rate relating to the digital media content-of-interest.

Abstract: A management and delivery method and system for a distributed marketing network. Access to one or more network service gateways associated with a distributed marketing network can be authorized, if particular criteria are satisfied. A business transaction may be coordinated with the distributed marketing network through network service gateways in a near real time fashion and without manual intervention, in response to authorizing the access to the network service gateways. The network service gateways may include a partner interface, a centralized hub that communicates with the partner interfaces, and/or a local market integrated service layer that communicates with the centralized hub and the partner interface. The distributed marketing network may be, for example, a network of radio stations.

Abstract: Advertisements can be paired based on their context to achieve increased advertising effectiveness that might not be able to be achieved without the pairing. The advertisements can be paired based on a user's preferred context, which includes an attribute of one of the advertisements. For example, a conditional advertisement can be paired with a scheduled advertisement based on an industry type, the length of the other advertisement, or some other characteristic. Each characteristic can be given a weight, to aid in pairing determinations. The effectiveness of the pairing can be tracked, and the context can be iteratively modified based on the measured effectiveness of the advertising campaign. Pairing can be performed without identifying other advertisers, even though weighting factors may take a sponsor's identity into account. Pairing can be constrained by a master schedule and by a maximum allowed number of conditional spots.

Abstract: Audience response to broadcast content can be gauged by determining how many audience members switched stations while particular programs were broadcast. Data indicating audience members' media consumption can be analyzed to determine the number of times audience members tuned to a station or tuned away from the station. Data related to media content broadcast on particular stations can be analyzed to determine what content was being broadcast at times corresponding to the times audience members switched stations. Performance factors can be assigned to particular programs based on this analysis. Determining how many audience members switched during any one program may include retrieving event records, each of which can represent an audience member that was tuned to a particular media station during a time a particular program was being aired.