Abstract: A mounting apparatus for vehicle identification placards is provided that can be attached to the flat inner surface of a vehicle sun visor. The placard mount optionally includes a retainer body that is pivotally mounted to a base and provides a structure through which the placard is attached to the base. The pivotal mounting of the placard and placard retainer to the base allows the placard to be moved from a visible to a non-visible position simply by rotating the retaining body around the pivotal mount. To display the placard, the user simply lowers the sun visor which contains the mounting apparatus attached to a back side of the visor and then rotates the placard from its stored horizontal position downward to a vertical display position. In this position the placard is clearly visible from the exterior, such as for communicating to the authorities that the vehicle is properly parked in space, such as a handicapped space, where only authorized placard displaying vehicles should be parked.