Abstract: An apparatus for applying labels to box ends, to achieve both securement and labeling of both box ends, in which the apparatus defines a processing way having entrance and exit ends along which is disposed an endless conveyor formed to define equally spaced seats for receiving and sequentially conveying along the way the boxes to be labeled, with the boxes disposed transversely of the way. The apparatus includes a labeling station through which the boxes are initially moved, and at which each box has applied to the underside of each end of same one end of a label having glue applied thereto and oriented to parallel the box and project endwise and outwardly of same a sufficient amount for bending around the box end (to which it is attached) for engagement with and securement to the top side of the box.