Abstract: Defines a business enterprise system of incentivizing a manufacturers coupon offer or promotion through the use of music and/or video combined with wireless mobile delivery of the manufacturers coupon, which may contain a scan-able QR code. The method describes the delivery of free (to consumer) audio or video files containing original music or visual elements combined with manufacturers discount coupons and delivered to a personal mobile wireless device. The method utilizes branded musical artist presentations (live concerts) at retail point of sale locations and delivery methods consisting of SMS and MMS short codes, email and the internet. Promotion of this method includes, but is not limited to, in-store audio containing aural instructions for short code texting to an automated server; in-store signage containing scan-able QR codes; two way short code texting; and other solicitations of gaining opt-in customer response via traditional marketing and promotion methods.