Abstract: A vending machine for beverage containers comprising a frame having front, side and rear faces; a bowed sign panel substantially covering the front face and extending outwardly therefrom, said sign panel being fabricated from transparent materials with translucent display fields thereon; illumination means disposed behind the bowed sign panel for backlighting the same; a control panel disposed within the bowed sign panel; and a discharge port for presenting beverage container to customers through the bowed sign panel. The bowed sign panel contains a product-identifying logo thereon corresponding to at least one type of beverage can, such as a primary product to be vended, the logo being displaced on the signal panel in the same manner as the logo on the primary product beverage can. The curved or bowed shape of the sign panel is such that the overall appearance and configuration of the vending machine, viewed from the front face thereof, suggests the appearance of a can of beverage of the primary product.

Abstract: A vending machine for beverage containers comprising a frame having front, side and rear faces; a bowed sign panel substantially covering the front face and extending outwardly therefrom, said sign panel being fabricated from transparent materials with translucent display fields thereon; illumination means disposed behind the bowed sign panel for backlighting the same; a control panel disposed within the bowed sign panel; and a discharge port for presenting beverage containers to customers through the bowed sign panel. The bowed sign panel contains a product-identifying logo thereon corresponding to at least one type of beverage can, such as a primary product to be vended, the logo being displayed on the sign panel in the same manner as the logo on the primary product beverage can. The curved or bowed shape of the sign panel is such that the overall appearance and configuration of the vending machine, viewed from the front face thereof, suggests the appearance of a can of beverage of the primary product.