Abstract: A fishing rod alert device is provided that monitors the motion of a fishing rod and sends a wireless alert to a user's handheld device when the lure of the fishing rod is struck by a fish. The device comprises an elongated member with a series of attachments that secure the device along the length of a fishing rod. The device includes a processor, a motion sensor, and a radio frequency transmitter. Motion of the fishing rod is detected by the motion detector, which sends signals to the processor. Upon determining that a fish has struck the line based on the motion signals, the processor directs the transmitter to send radio frequency signals over a network or directly to a user's handheld electronic device. The handheld electronic device receives the signals and alerts the user though one or more means.