Abstract: A fishing lure assembly includes a body portion having a head end, and a cylindrical neck extending outwardly from the head end. The lure assembly further includes a removable head portion having a cylindrical bore in a first end thereof, and a contoured surface at an opposite second end thereof. The neck of the body has a bayonet slot formed therein. The neck further has a leader eyelet extending outwardly therefrom for attachment of a fishing line. The cylindrical bore of the head portion has a rib element which extends radially inwardly into the bore at the outer end thereof. An inner end of the bore includes a slotted aperture. The neck of the body portion is slidably received into the bore in head portion wherein the rib element is slidably received into the bayonet slot and the leader eyelet extends through the elongated aperture in the inner end of the bore so as to extend outwardly from the second end of the head portion.