Abstract: This disclosure describes a hyper-targeted print media advertising system and method that utilizes a relatively new printing technology known as variable data presses. The systems and methods described herein utilize an on-line self-service platform that allows advertisers to design, target, schedule and pay for advertisements in print media (e.g., newspapers) allowing the print media to service handle a far larger number of advertisements than normal since different readers can receive a different set of advertisements. Further, advertisers using the system and methods described herein will be able to target their ads much more precisely geographically, demographically and/or psycho-graphically that has been possible heretofore.