Abstract: A system of connecting buyers and sellers via a network where neither party needs to incur significant search costs to locate the other, and the search requirement of connecting a buyer and a seller can be decreased, eliminated, or automated. It is further desired that transactions for personal goods or services can have their search costs lowered. It is still further desired that such systems could allow a transaction to be flexible in both costs and goods or services provided and that the system be capable of allowing a novice buyer to find goods or services with a lessened concern of being taken advantage of because they can use the system's expertise, instead of their own, in locating sellers.