Abstract: DealerStack is a process for building and delivering e-commerce capability to manufacturers' sales channel partners. For the information technology art, there are five new elements in the DealerStack process for building multiple, complex, affordable e-commerce sites: 1) using dealer numbers to enable an application server to build personalized sites for each partner in a network, 2) creating a “cookbook” of discreet, repetitive tasks for building the sites using non-technical workers, 3) mapping “sliced” graphics to the size, location, and name of components in Java server pages (templates), greatly reducing the graphics production time for building multiple sites, 4) using “assembly line” techniques for scaling production to thousands of sites, and 5) achieving financial benefits of a one-to-many delivery model through the use of a one-to-many sales model (a manufacturer's co-operative marketing program).