Abstract: A system and method for establishing and monetizing trusted identities in cyberspace relying upon user opt in. Users request to attain secure IDs by accessing parties that will rely on secure IDs to complete a transaction, for example merchants and service providers (relying parties). The relying parties (RPs) communicate with identity service providers and attribute providers via an Attribute Exchange Network (AXN) in order to obtain verified attributes associated with an entity (end user or user) that wishes to conduct business with the relying party. The relying party makes requests for verified attributes that are important to consummating business transactions for the relying party. Users are informed of requests for attributes on behalf of relying parties and users have the option to verify attributes, and add new attributes that may be useful or required for conducting business with relying parties.