Patents by Inventor John M. Gee

John M. Gee has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Determination of advertisement impact
    Patent number: 9584840
    Abstract: Media content may include one or more advertisements for a product or a company, and such an advertisement may display a visual object (e.g., a logo) of an advertiser. An advertisement impact machine accesses media content, where the media content includes a frame within which the visual object is depicted. The advertisement impact machine accesses a viewer count that represents a number of viewers of the media content. The advertisement impact machine determines a duration during which the visual object is presented within the media content. The advertisement impact machine determines an impact factor based on the duration and on the viewer count. The impact factor may then be provided by the advertisement impact machine as a numerical score indicating a degree of effectiveness of an advertisement that includes the visual object within the media content.
    Type: Grant
    Filed: February 28, 2012
    Date of Patent: February 28, 2017
    Assignee: OpenTV, Inc.
    Inventors: Rudolf Tanner, John M. Gee
  • DETERMINATION OF ADVERTISEMENT IMPACT
    Publication number: 20140082648
    Abstract: Media content may include one or more advertisements for a product or a company, and such an advertisement may display a visual object (e.g., a logo) of an advertiser. An advertisement impact machine accesses media content, where the media content includes a frame within which the visual object is depicted. The advertisement impact machine accesses a viewer count that represents a number of viewers of the media content. The advertisement impact machine determines a duration during which the visual object is presented within the media content. The advertisement impact machine determines an impact factor based on the duration and on the viewer count. The impact factor may then be provided by the advertisement impact machine as a numerical score indicating a degree of effectiveness of an advertisement that includes the visual object within the media content.
    Type: Application
    Filed: February 28, 2012
    Publication date: March 20, 2014
    Applicant: OpenTV, Inc.
    Inventors: Rudolf Tanner, John M. Gee