Abstract: A moving screen display device includes a display web supported on a pair of reels, and a reversible motor to drive each reel. The motors are selectively driven so that if one motor is driving one reel in a take-up direction, the other motor is driven in the same direction at a reduced voltage to relieve stress on its drive train. To stop the web at a desired display position, the driving motor is deenergized, and the other motor is simultaneously driven for a few seconds in a reverse direction at a reduced voltage to counteract the momentum of the system.