Abstract: The present invention discloses novel techniques to enable dynamic screening and manipulation of digital content according to preferences of the user. The user defines parameters that will be used to dynamically analyze and modify the digital content to which they are exposed, while also offering digital media providers an opportunity to insert content that may be desirable given the user's defined preference. The invention also discloses methods for digital media providers to control the display of their content based on analysis of the surrounding digital media in light of their own preferences or in combination with the preferences of users accessing that media.