Abstract: A system and device for threading fishing line through guides mounted on a fishing rod is disclosed, along with a method for using the system or device. A shaft is supported between paired gates. The shaft has a back end to attach to a fishing line. A carrier assembly is configured to hold the paired gates, and to permit mounted guides to pass between open paired gates while being threaded with the fishing line by the shaft, as the shaft is being fixedly retained between other paired gates. A funneling channel of an end cap module is attached to the carrier assembly near the front end of the shaft. While passing the carrier assembly over each of the mounted guides, the funneling channel funnels each of the mounted guides to encircle the front end of the shaft, thereby threading the mounted guides with fishing line.

Abstract: A system and device for threading fishing line through guides mounted on a fishing rod is disclosed, along with a method for using the system or device. A shaft is supported between paired gates. The shaft has a back end to attach to a fishing line. A carrier assembly is configured to hold the paired gates, and to permit mounted guides to pass between open paired gates while being threaded with the fishing line by the shaft, as the shaft is being fixedly retained between other paired gates. A funneling channel of an end cap module is attached to the carrier assembly near the front end of the shaft. While passing the carrier assembly over each of the mounted guides, the funneling channel funnels each of the mounted guides to encircle the front end of the shaft, thereby threading the mounted guides with fishing line.

Abstract: A system and device for threading fishing line through guides mounted on a fishing rod is disclosed, along with a method for using the system or device. A shaft is supported between paired gates. The shaft has a back end to attach to a fishing line. A carrier assembly is configured to hold the paired gates, and to permit mounted guides to pass between open paired gates while being threaded with the fishing line by the shaft, as the shaft is being fixedly retained between other paired gates. A funneling channel of an end cap module is attached to the carrier assembly near the front end of the shaft. While passing the carrier assembly over each of the mounted guides, the funneling channel funnels each of the mounted guides to encircle the front end of the shaft, thereby threading the mounted guides with fishing line.

Abstract: A system and method of storing data related to social publishers and associating the data with electronic brand data is disclosed. The system includes an online persona definition module configured to receive information about a social publisher and, based on the received information, associate personality traits with the social publisher. A social influence measurement module receives social network metrics and social network activities related to social publishers and determine a level of social influence for the social publishers. A brand promoter management module is configured to receive data from the brand promoter, the including targeting elements for an advertising campaign, including a specified a level of social influence and a set of personality traits. The brand promoter may also upload brand art to display within the social network. An association is configured to determine if social publishers meet the targeting elements.

Abstract: A system and method of storing data related to social publishers and associating the data with electronic brand data is disclosed. The system includes an online persona definition module configured to receive information about a social publisher and, based on the received information, associate personality traits with the social publisher. A social influence measurement module receives social network metrics and social network activities related to social publishers and determine a level of social influence for the social publishers. A brand promoter management module is configured to receive data from the brand promoter, the including targeting elements for an advertising campaign, including a specified a level of social influence and a set of personality traits. The brand promoter may also upload brand art to display within the social network. An association is configured to determine if social publishers meet the targeting elements.

Abstract: Rapid attach and release clamps for attaching to supports include a threaded rod, an arm pivotally attached to the threaded rod, and a knob having an exterior surface and an interior surface. The knob defines a passageway sized to fit the threaded rod. A lock comprises at least one thread and is rotatably attached to the interior surface of the knob. The lock is constructed and arranged to move between a closed position with the thread entering the passageway and engaging the threaded rod and an open position with the thread not entering the passageway. A lever is moveably attached to the clamp and constructed and arranged to rotate the lock about a pivot point.

Abstract: Rapid attach and release clamps for attaching to supports are provided. In a general embodiment, the present disclosure provides a clamp including a threaded rod, an arm pivotally attached to the threaded rod, and a knob having an exterior surface and an interior surface. The knob defines a passageway sized to fit the threaded rod. A lock comprises at least one thread and is rotatably attached to the interior surface of the knob. The lock is constructed and arranged to move between a closed position with the thread entering the passageway and engaging the threaded rod and an open position with the thread not entering the passageway. A lever is moveably attached to the clamp and constructed and arranged to rotate the lock about a pivot point.

Abstract: Systems and methods for quantifying points of value in a personality relevant publishing environment are disclosed. These systems and method determine and account for the value that a brand campaign provides to brand promoters when the brand campaign is delivered within the social content of social publishers.