Abstract: A method and process for informing end-consumers with Internet access of the existence of a work of intellectual property with potential end-consumer appeal, and encouraging said end-users to acquire the work for their use. The method and process comprises the steps of (1) providing an initial end-consumer with a free sample portion of the work, (2) providing said initial end-consumer with a choice of either acquiring the balance of the work at a stated price, or alternatively for free or for a reduced price, on the condition of (3) that the initial end-consumer agrees to send one or more personal endorsement e-mails or electronic communications to one or more other end-consumers to recommend that they in turn consider acquisition of the work of intellectual property through the same aforementioned method and process and steps.