Abstract: Disclosed are systems and methods that provide a decision-intelligence (DI)-based, computerized framework for demand-side platforms (DSPs) to effectively, plan, launch, optimize and monitor the performance of content campaigns. The disclosed framework operates to perform strategic and data-driven processes for DSP initiatives that can define campaign parameters, and in real-time, monitor the effectiveness of campaigns such that their modifications and/or alterations can be dynamically performed so as to adapt to the changing landscapes of how the campaign is being disseminated over a network and received by users. Accordingly, the framework's mechanisms are implemented for new and/or existing campaigns, across various platforms and/or websites, in order to optimize visibility while increasing user experience, which benefits both DSPs as well as the targeted audience.

Abstract: Systems and methods are disclosed for determining an estimate of available user impressions on a network, comprising receiving a request for an estimate of available user impressions for viewing one or more media elements on a network, the request comprising one or more viewer demographic group limitations. A request may be received to include deterministic users and probabilistic users in the estimate of available user impressions. A number of deterministic users may be determined based on query results from a deterministic user data set. A number of probabilistic users may be determined based on query results from a probabilistic user data set, and the estimate of available user impressions may be determined based on the number of deterministic users and the number of probabilistic users.

Abstract: Systems and methods are disclosed for determining an estimate of available user impressions on a network, comprising receiving a request for an estimate of available user impressions for viewing one or more media elements on a network, the request comprising one or more viewer demographic group limitations. A request may be received to include deterministic users and probabilistic users in the estimate of available user impressions. A number of deterministic users may be determined based on query results from a deterministic user data set. A number of probabilistic users may be determined based on query results from a probabilistic user data set, and the estimate of available user impressions may be determined based on the number of deterministic users and the number of probabilistic users.

Abstract: The present teaching relates to method, system, and programming for evaluating expressions. An expression indicative of conditions and metadata associated therewith is obtained. A determination is made as to whether the expression corresponds to a modified version of an earlier expression based on the metadata. In response to a determination that the expression is the modified version of the earlier expression, a query associated with the modified expression is transmitted to a forecasting cluster so that the modified expression is to be evaluated by the forecasting cluster. In response to a determination that the expression does not have a corresponding earlier expression, the expression is evaluated.

Abstract: Systems and methods are disclosed for determining an estimate of available user impressions on a network, comprising receiving a request for an estimate of available user impressions for viewing one or more media elements on a network, the request comprising one or more viewer demographic group limitations. A request may be received to include deterministic users and probabilistic users in the estimate of available user impressions. A number of deterministic users may be determined based on query results from a deterministic user data set. A number of probabilistic users may be determined based on query results from a probabilistic user data set, and the estimate of available user impressions may be determined based on the number of deterministic users and the number of probabilistic users.

Abstract: Systems and methods are disclosed for determining an estimate of available user impressions on a network, comprising receiving a request for an estimate of available user impressions for viewing one or more media elements on a network, the request comprising one or more viewer demographic group limitations. A request may be received to include deterministic users and probabilistic users in the estimate of available user impressions. A number of deterministic users may be determined based on query results from a deterministic user data set. A number of probabilistic users may be determined based on query results from a probabilistic user data set, and the estimate of available user impressions may be determined based on the number of deterministic users and the number of probabilistic users.

Abstract: The present teaching relates to method, system, and programming for evaluating expressions. An expression indicative of conditions and metadata associated therewith is obtained. A determination is made as to whether the expression corresponds to a modified version of an earlier expression based on the metadata. In response to a determination that the expression is the modified version of the earlier expression, a query associated with the modified expression is transmitted to a forecasting cluster so that the modified expression is to be evaluated by the forecasting cluster. In response to a determination that the expression does not have a corresponding earlier expression, the expression is evaluated.

Abstract: Systems and methods are disclosed for determining an estimate of available user impressions on a network, comprising receiving a request for an estimate of available user impressions for viewing one or more media elements on a network, the request comprising one or more viewer demographic group limitations. A request may be received to include deterministic users and probabilistic users in the estimate of available user impressions. A number of deterministic users may be determined based on query results from a deterministic user data set. A number of probabilistic users may be determined based on query results from a probabilistic user data set, and the estimate of available user impressions may be determined based on the number of deterministic users and the number of probabilistic users.

Abstract: Systems and methods are provided for providing content to be displayed to a user in response to a search request. One embodiment of a method includes identifying a page recipe comprising one or more page properties and one or more content module definitions, each content module definition defining an amount of content to be displayed in a content module to be displayed on a results page, the location of the content module to be displayed on the results page, and a content source from which to obtain content to be displayed in the content module, and using the page recipe to generate a results page to be displayed on a search client.