Abstract: A customer requests a price quote for certain goods or services. The requisite information is entered into a customer relationship management (CRM) software application, which is capable of sending a price quote to the customer. The CRM application is provisioned with a feature that creates an e-mail containing a weblink to an electronic shopping basket, along with other information pertaining to the price quote. Once finalized, the e-mail is sent to the customer who had requested the price quote. If the customer then activates the weblink, the web site application displays the electronic shopping cart to the customer, and gives the customer the opportunity to conclude the sale. This makes it easy for the customer to purchase the goods or services in the shopping cart, without further the delay. For the vendor, it increases the likelihood of converting a price quote into a sale.