Abstract: There is disclosed reverse billing in online search. A telephony server may receive a request from a user to cause a telephone call to be established between the user and a merchant. A notice to the merchant may be generated. The notice may include an offer to establish a telephone call with the user in exchange for payment of a definite fee. An acceptance of the offer may be received from the merchant. A first voice communication leg with the user and a second voice communication leg with the merchant may be bridged to establish the telephone call between the user and the merchant. The definite fee may be appear on the merchant's bill for telephone service.

Abstract: A telephone calling interface is disclosed. The telephone calling interface may be implemented as a toolbar within an Internet web browser. The toolbar may identify telephone numbers included in a web page requested by a user of the Internet web browser and conspicuously display the identified telephone numbers when the web page is displayed. The toolbar may recognize activation by the user of one of the conspicuously displayed identified telephone numbers included in the web page as an activated telephone number and initiate a telephone call between a predefined telephone number and the activated telephone number. The method may be executed on a computing device such as, for example, a personal computer.

Abstract: A telephone calling interface is disclosed. The telephone calling interface may be implemented as a toolbar within an Internet web browser. The toolbar may identify telephone numbers included in a web page requested by a user of the Internet web browser and conspicuously display the identified telephone numbers when the web page is displayed. The toolbar may recognize activation by the user of one of the conspicuously displayed identified telephone numbers included in the web page as an activated telephone number and initiate a telephone call between a predefined telephone number and the activated telephone number. The method may be executed on a computing device such as, for example, a personal computer.

Abstract: There is disclosed reverse billing in online search. A telephony server may receive a request from a user to cause a telephone call to be established between the user and a merchant. A notice to the merchant may be generated. The notice may include an offer to establish a telephone call with the user in exchange for payment of a definite fee. An acceptance of the offer may be received from the merchant. A first voice communication leg with the user and a second voice communication leg with the merchant may be bridged to establish the telephone call between the user and the merchant. The definite fee may be appear on the merchant's bill for telephone service.

Abstract: There is disclosed reverse billing in online search. A telephony server may receive a request from a user to cause a telephone call to be established between the user and a merchant. A notice to the merchant may be generated. The notice may include an offer to establish a telephone call with the user in exchange for payment of a definite fee. An acceptance of the offer may be received from the merchant to a phone number associated with the merchant. A first voice communication leg with the user and a second voice communication leg with the merchant may be bridged to establish the telephone call between the user and the merchant. The definite fee may be appear on the merchant's bill for telephone service.

Abstract: There are disclosed methods and apparatus for telephone call initiation through an on-line search. A search response includes at least one hit corresponding to a search request, an ad having a dial link, and instructions for triggering a multi-leg phone call with a merchant phone number associated with the dial link and a user phone number. The dial link has a display portion. The search response is displayed, and the dial link is activated. A call trigger is generated in accordance with the instructions in the search response. The call trigger is for initiating a multi-leg phone call with the user phone number and the merchant phone number.

Abstract: There are disclosed methods and apparatus for displaying telephone numbers included in data units. The data units are scanned for telephone numbers. The telephone numbers are automatically identified within the data units. When the telephone numbers are displayed as part of displays of the data units, the telephone numbers are conspicuously rendered.

Abstract: There are disclosed methods and apparatus for displaying telephone numbers. Before displaying data units, the data units are scanned for telephone numbers. The telephone numbers are automatically identified within the data units. When the telephone numbers are displayed as part of displays of the data units, the telephone numbers are caused to have a display attribute which renders the telephone numbers conspicuous to a user.

Abstract: There are disclosed methods and apparatus for telephone call initiation through an on-line search. A search response includes at least one hit corresponding to a search request, an ad having a dial link, and instructions for triggering a multi-leg phone call with a merchant phone number associated with the dial link and a user phone number. The dial link has a display portion. The search response is displayed, and the dial link is activated. A call trigger is generated in accordance with the instructions in the search response. The call trigger is for initiating a multi-leg phone call with the user phone number and the merchant phone number.

Abstract: There are disclosed methods and apparatus for telephone call initiation through an on-line search. A search response includes at least one hit corresponding to a search request, an ad having a dial link, and instructions for triggering a multi-leg phone call with a merchant phone number associated with the dial link and a user phone number. The dial link has a display portion. The search response is displayed, and the dial link is activated. A call trigger is generated in accordance with the instructions in the search response. The call trigger is for initiating a multi-leg phone call with the user phone number and the merchant phone number.

Abstract: There are disclosed methods and apparatus for telephone call initiation. An application program causes a telephone number to be displayed. A user activates the displayed telephone number. A telephone call module recognizes the activation of the displayed telephone number, and causes a signal to be sent to a switch instructing the switch to initiate a telephone call between a predefined telephone number and the displayed telephone number.

Abstract: There are disclosed methods and apparatus for telephone call initiation. An application program causes a telephone number to be displayed. A user activates the displayed telephone number. A telephone call module recognizes the activation of the displayed telephone number and causes a signal to be sent to a switch instructing the switch to initiate a telephone call between a predefined telephone number and the displayed telephone number.

Abstract: There is disclosed reverse billing in online search. A telephony server may receive a request from a user to cause a telephone call to be established between the user and a merchant. A notice to the merchant may be generated. The notice may include an offer to establish a telephone call with the user in exchange for payment of a definite fee. An acceptance of the offer may be received from the merchant to a phone number associated with the merchant. A first voice communication leg with the user and a second voice communication leg with the merchant may be bridged to establish the telephone call between the user and the merchant. The definite fee may be appear on the merchant's bill for telephone service.

Abstract: There are disclosed methods and apparatus for displaying telephone numbers included in data units. The data units are scanned for telephone numbers. The telephone numbers are automatically identified within the data units. When the telephone numbers are displayed as part of displays of the data units, the telephone numbers are conspicuously rendered.

Abstract: There are disclosed methods and apparatus for telephone call initiation. An application program causes a telephone number to be displayed. A user activates the displayed telephone number. A telephone call module recognizes the activation of the displayed telephone number, and causes a signal to be sent to a switch instructing the switch to initiate a telephone call between a predefined telephone number and the displayed telephone number.

Abstract: A telephone calling interface is disclosed. The telephone calling interface may be implemented as a toolbar within an Internet web browser. The toolbar may identify telephone numbers included in a web page requested by a user of the Internet web browser and conspicuously display the identified telephone numbers when the web page is displayed. The toolbar may recognize activation by the user of one of the conspicuously displayed identified telephone numbers included in the web page as an activated telephone number and initiate a telephone call between a predefined telephone number and the activated telephone number. The method may be executed on a computing device such as, for example, a personal computer.

Abstract: There are disclosed methods and apparatus for telephone call initiation through an on-line search. A search response includes at least one hit corresponding to a search request, an ad having a dial link, and instructions for triggering a multi-leg phone call with a merchant phone number associated with the dial link and a user phone number. The dial link has a display portion. The search response is displayed, and the dial link is activated. A call trigger is generated in accordance with the instructions in the search response. The call trigger is for initiating a multi-leg phone call with the user phone number and the merchant phone number.

Abstract: There are disclosed methods and apparatus for displaying telephone numbers. Before displaying data units, the data units are scanned for telephone numbers. The telephone numbers are automatically identified within the data units. When the telephone numbers are displayed as part of displays of the data units, the telephone numbers are caused to have a display attribute which renders the telephone numbers conspicuous to a user.