Abstract: A method for facilitating electronic commerce social gifting, wherein an initial user can select a specific gift to be given to a gift recipient. A plurality of vendors and a plurality of gifts from which the initial user selects the specific gift are presented to the initial user through an initial user account. The initial user then provides recipient information, gifting medium, and gift acceptance time period. The gifting medium defines the method in which a gift redemption code is sent to the gift recipient (e.g. text message, email, social media website), while the recipient information provides the personal data for sending the gift redemption code through the gifting medium. If the specific gift is not accepted by the gift recipient within the gift acceptance time period, then the gift redemption code is cancelled. If accepted, the specific gift or a gift value can be redeemed by the gift recipient.