Abstract: A social networking platform can provide universal profiles. A universal profile can define a user's account on the social networking platform of the present invention and can include a number of different endpoints by which the user can establish channels with other users. These endpoints can include a phone number endpoint and an email endpoint as well as a number of endpoints pertaining to the user's profiles with other social networking platforms. A user can define which endpoints will be included in his or her universal profile. Then, when other users view the user's universal profile, they will be able to see which endpoints the user has included and will be able to create a channel with the user via any of the endpoints.