Abstract: Embodiments include a method for processing advertising data in a telecommunications service provider. The method may include receiving at least one customer communication in a network of the telecommunications service provider, which includes data obtained from at least one advertisement included within an advertisement medium; forwarding the customer communication to a business entity; activating an advertising data processor operatively associated with the network in response to receiving the customer communication; acquiring advertising data associated with the forwarded customer communication with the advertising data processor; and, accessing at least one directory and at least one other data source with the advertising data processor to obtain data associated with the advertising data acquired from the customer communication, wherein at least one of the other data sources includes demographic data related to the customer communication.