Patents by Inventor John P. Blasko
John P. Blasko has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20190208286Abstract: In accordance with the invention, advertisements may be inserted into a programming stream in a communications network. For example, a programming stream may be transmitted from a first location to one or more receiving nodes. One or more queues may be aggregated at a node of the network. Each queue may be associated with one or more subscribers and/or may comprise a plurality of queue locations forming an ordered list of advertisements. Each advertisement may be matched (e.g., previously matched) to one or more of the subscribers. The aggregated specific individual queue locations may determine the ordered list of the advertisements within the queues. One or more intervals may be detected in the programming stream within which advertisements may be inserted. Advertisements may be inserted from the queues into the programming stream within the detected one or more intervals. The advertisements may be inserted in accordance with the ordered list.Type: ApplicationFiled: March 11, 2019Publication date: July 4, 2019Inventors: Charles A. Eldering, Gregory C. Flickinger, John A. Schlack, John P. Blasko
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Patent number: 10231031Abstract: In accordance with the invention, advertisement identifiers are stored in a queue in memory in the set top box or elsewhere corresponding to individual subscribers of a television service delivery network. The advertisements are retrieved and displayed in the order dictated by the queue as advertisement avails are detected in the particular channel information stream being watched by that subscriber. Accordingly, the subscriber sees the advertisements regardless of what channel or television program is being watched and sees them in the order dictated by the queue. The invention also is applicable to other information streams including Internet advertising, audio/radio advertising and advertising in electronic program guides.Type: GrantFiled: February 6, 2018Date of Patent: March 12, 2019Assignee: PRIME RESEARCH ALLIANCE E., INC.Inventors: Charles A. Eldering, Gregory C. Flickinger, John A. Schlack, John P. Blasko
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Patent number: 10116983Abstract: In one embodiment, a method for managing advertisement opportunities in a network environment includes retrieving advertisement parameters supplied by an advertiser; creating at least one program substream by dividing a program stream; identifying avails that are positioned within the program stream and dividing the avails into one or more subavails in the at least one program substream; retrieving subscriber characteristics related to viewers of the at least one program substream; and correlating the subscriber characteristics with the advertisement parameters to determine which advertisement is the optimum advertisement to schedule to display in the one or more subavails.Type: GrantFiled: March 13, 2018Date of Patent: October 30, 2018Assignee: PRIME RESEARCH ALLIANCE E., INC.Inventors: Charles A. Eldering, Gregory C. Flickinger, John P. Blasko
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Patent number: 9918117Abstract: Method and system for managing advertising in program streams. Advertisement opportunities (avails) in a program stream may be divided into sections (subavails) with the goal of directing advertising at a particular target audience (group). A program stream is split into one or more sub-streams to produce additional advertising avail sections (subavails) able to be targeted to a subgroup of subscribers. Subavails may also refer to various advertisement opportunities in different presentation streams (sub-streams). Each sub-stream may be targeted at a subgroup of subscribers with demographic and product preference characteristics. By correlating the subscriber characteristics with advertisement parameters supplied by an advertiser, the system/method determines which advertisement is best to display in the one or more subavails. Accordingly, such a subavail, or group of subavails may be sold to an advertiser, e.g., via an auction.Type: GrantFiled: October 4, 2016Date of Patent: March 13, 2018Assignee: PRIME RESEARCH ALLIANCE E., INC.Inventors: Charles A. Eldering, Gregory C. Flickinger, John P. Blasko
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Patent number: 9888297Abstract: In accordance with the invention, advertisement identifiers are stored in a queue in memory in the set top box or elsewhere corresponding to individual subscribers of a television service delivery network. The advertisements are retrieved and displayed in the order dictated by the queue as advertisement avails are detected in the particular channel information stream being watched by that subscriber. Accordingly, the subscriber sees the advertisements regardless of what channel or television program is being watched and sees them in the order dictated by the queue. The invention also is applicable to other information streams including Internet advertising, audio/radio advertising and advertising in electronic program guides.Type: GrantFiled: August 30, 2016Date of Patent: February 6, 2018Assignee: PRIME RESEARCH ALLIANCE E., INC.Inventors: Charles A. Eldering, Gregory C. Flickinger, John A. Schlack, John P. Blasko
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Patent number: 9462315Abstract: Method and system for creating one or more advertising avail sections (subavails) and thereupon aggregating the subavails to form one or more groups of subavails. The advertisement opportunities (avails) may be divided into sections (subavails) with each section being directed at a particular target audience (group). The subavails are then aggregated into one or more groups of subavails so that the groups of subavails can be sold to the advertisers. The grouping of subavails is generally based on a correlation wherein the subavails are characterized based on one or more characteristics. The groups of subavails are formed based on one or more shared characteristics. The advertiser has an option to buy a group of subavails (rather than an avail in prior art), whereby the advertiser may reach a targeted group of an audience.Type: GrantFiled: September 1, 2015Date of Patent: October 4, 2016Assignee: PRIME RESEARCH ALLIANCE E, INC.Inventors: Charles A. Eldering, Gregory C. Flickinger, John P. Blasko
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Patent number: 9432733Abstract: In accordance with the invention, advertisement identifiers are stored in a queue in memory in the set top box or elsewhere corresponding to individual subscribers of a television service delivery network. The advertisements are retrieved and displayed in the order dictated by the queue as advertisement avails are detected in the particular channel information stream being watched by that subscriber. Accordingly, the subscriber sees the advertisements regardless of what channel or television program is being watched and sees them in the order dictated by the queue. The invention also is applicable to other information streams including Internet advertising, audio/radio advertising and advertising in electronic program guides.Type: GrantFiled: July 22, 2014Date of Patent: August 30, 2016Assignee: PRIME RESEARCH ALLIANCE E, INC.Inventors: Charles A. Eldering, Gregory C. Flickinger, John A. Schlack, John P. Blasko
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Publication number: 20160105721Abstract: A subscriber characterization system with filters in which the subscriber's selections are monitored, including monitoring of the time duration programming is watched, the volume at which the programming is listened to, and any available information regarding the type of programming, including category and sub-category of the programming. The raw subscriber selection data is then processed to eliminate data associated with irrelevant activities such as channel surfing, channel jumping, or extended periods of inactivity. The actual subscriber selection data is used to form program characteristics vectors. The programming characteristics vectors can be used in combination with the actual subscriber selection data to form a subscriber profile. Heuristic rules indicating the relationships between programming choices and demographics can be applied to generate additional probabilistic subscriber profiles regarding demographics and programming and product interest.Type: ApplicationFiled: December 16, 2015Publication date: April 14, 2016Inventors: CHARLES A. ELDERING, M. LAMINE SYLLA, JOHN P. BLASKO
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Publication number: 20150373386Abstract: Method and system for creating one or more advertising avail sections (subavails) and thereupon aggregating the subavails to form one or more groups of subavails. The advertisement opportunities (avails) may be divided into sections (subavails) with each section being directed at a particular target audience (group). The subavails are then aggregated into one or more groups of subavails so that the groups of subavails can be sold to the advertisers. The grouping of subavails is generally based on a correlation wherein the subavails are characterized based on one or more characteristics. The groups of subavails are formed based on one or more shared characteristics. The advertiser has an option to buy a group of subavails (rather than an avail in prior art), whereby the advertiser may reach a targeted group of an audience.Type: ApplicationFiled: September 1, 2015Publication date: December 24, 2015Inventors: Charles A. Eldering, Gregory C. Flickinger, John P. Blasko
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Patent number: 9124949Abstract: Method and system for creating one or more advertising avail sections (subavails) and thereupon aggregating the subavails to form one or more groups of subavails. The advertisement opportunities (avails) may be divided into sections (subavails) with each section being directed at a particular target audience (group). The subavails are then aggregated into one or more groups of subavails so that the groups of subavails can be sold to the advertisers. The grouping of subavails is generally based on a correlation wherein the subavails are characterized based on one or more characteristics. The groups of subavails are formed based on one or more shared characteristics. The advertiser has an option to buy a group of subavails (rather than an avail in prior art), whereby the advertiser may reach a targeted group of an audience.Type: GrantFiled: March 18, 2014Date of Patent: September 1, 2015Assignee: PRIME RESEARCH ALLIANCE E, INC.Inventors: Charles A. Eldering, Gregory C. Flickinger, John P. Blasko
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Publication number: 20140337885Abstract: In accordance with the invention, advertisement identifiers are stored in a queue in memory in the set top box or elsewhere corresponding to individual subscribers of a television service delivery network. The advertisements are retrieved and displayed in the order dictated by the queue as advertisement avails are detected in the particular channel information stream being watched by that subscriber. Accordingly, the subscriber sees the advertisements regardless of what channel or television program is being watched and sees them in the order dictated by the queue. The invention also is applicable to other information streams including Internet advertising, audio/radio advertising and advertising in electronic program guides.Type: ApplicationFiled: July 22, 2014Publication date: November 13, 2014Inventors: Charles A. Eldering, Gregory C. Flickinger, John A. Schlack, John P. Blasko
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Patent number: 8789091Abstract: In accordance with the invention, advertisement identifiers are stored in a queue in memory in the set top box or elsewhere corresponding to individual subscribers of a television service delivery network. The advertisements are retrieved and displayed in the order dictated by the queue as advertisement avails are detected in the particular channel information stream being watched by that subscriber. Accordingly, the subscriber sees the advertisements regardless of what channel or television program is being watched and sees them in the order dictated by the queue. The invention also is applicable to other information streams including Internet advertising, audio/radio advertising and advertising in electronic program guides.Type: GrantFiled: April 3, 2012Date of Patent: July 22, 2014Assignee: Prime Research Alliance E., Inc.Inventors: Charles A. Eldering, Gregory C. Flickinger, John A. Schlack, John P. Blasko
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Publication number: 20140201788Abstract: Method and system for creating one or more advertising avail sections (subavails) and thereupon aggregating the subavails to form one or more groups of subavails. The advertisement opportunities (avails) may be divided into sections (subavails) with each section being directed at a particular target audience (group). The subavails are then aggregated into one or more groups of subavails so that the groups of subavails can be sold to the advertisers. The grouping of subavails is generally based on a correlation wherein the subavails are characterized based on one or more characteristics. The groups of subavails are formed based on one or more shared characteristics. The advertiser has an option to buy a group of subavails (rather than an avail in prior art), whereby the advertiser may reach a targeted group of an audience.Type: ApplicationFiled: March 18, 2014Publication date: July 17, 2014Applicant: Prime Research Alliance E., Inc.Inventors: Charles A. Eldering, Gregory C. Flickinger, John P. Blasko
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Patent number: 8677401Abstract: Method and system for creating one or more advertising avail sections (subavails) and thereupon aggregating the subavails to form one or more groups of subavails. The advertisement opportunities (avails) may be divided into sections (subavails) with each section being directed at a particular target audience (group). The subavails are then aggregated into one or more groups of subavails so that the groups of subavails can be sold to the advertisers. The grouping of subavails is generally based on a correlation wherein the subavails are characterized based on one or more characteristics. The groups of subavails are formed based on one or more shared characteristics. The advertiser has an option to buy a group of subavails (rather than an avail in prior art), whereby the advertiser may reach a targeted group of an audience.Type: GrantFiled: December 27, 2011Date of Patent: March 18, 2014Assignee: Prime Research Alliance E, Inc.Inventors: Charles A. Eldering, Gregory C. Flickinger, John P. Blasko
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Publication number: 20120192224Abstract: In accordance with the invention, advertisement identifiers are stored in a queue in memory in the set top box or elsewhere corresponding to individual subscribers of a television service delivery network. The advertisements are retrieved and displayed in the order dictated by the queue as advertisement avails are detected in the particular channel information stream being watched by that subscriber. Accordingly, the subscriber sees the advertisements regardless of what channel or television program is being watched and sees them in the order dictated by the queue. The invention also is applicable to other information streams including Internet advertising, audio/radio advertising and advertising in electronic program guides.Type: ApplicationFiled: April 3, 2012Publication date: July 26, 2012Inventors: Charles A. Eldering, Gregory C. Flickinger, John A. Schlack, John P. Blasko
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Patent number: 8180675Abstract: A system, computer code, and method are provided for automatically managing avail inventory data of media programming streams for a communications network, such as a cable TV network. The computer-implemented method includes the steps of correlating available addressable units of the communications network with the avail inventory data, and generating a proposed price for purchase of at least one avail based on the results of the correlating step.Type: GrantFiled: December 21, 2000Date of Patent: May 15, 2012Assignee: Prime Research Alliance E., Inc.Inventors: John P. Blasko, Charles A. Eldering
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Publication number: 20120102512Abstract: Method and system for creating one or more advertising avail sections (subavails) and thereupon aggregating the subavails to form one or more groups of subavails. The advertisement opportunities (avails) may be divided into sections (subavails) with each section being directed at a particular target audience (group). The subavails are then aggregated into one or more groups of subavails so that the groups of subavails can be sold to the advertisers. The grouping of subavails is generally based on a correlation wherein the subavails are characterized based on one or more characteristics. The groups of subavails are formed based on one or more shared characteristics. The advertiser has an option to buy a group of subavails (rather than an avail in prior art), whereby the advertiser may reach a targeted group of an audience.Type: ApplicationFiled: December 27, 2011Publication date: April 26, 2012Inventors: Charles A. Eldering, Gregory C. Flickinger, John P. Blasko
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Patent number: 8151295Abstract: In accordance with the invention, advertisement identifiers are stored in a queue in memory in the set top box or elsewhere corresponding to individual subscribers of a television service delivery network. The advertisements are retrieved and displayed in the order dictated by the queue as advertisement avails are detected in the particular channel information stream being watched by that subscriber. Accordingly, the subscriber sees the advertisements regardless of what channel or television program is being watched and sees them in the order dictated by the queue. The invention also is applicable to other information streams including Internet advertising, audio/radio advertising and advertising in electronic program guides.Type: GrantFiled: November 14, 2000Date of Patent: April 3, 2012Assignee: Prime Research Alliance E., Inc.Inventors: Charles A. Eldering, Gregory C. Flickinger, John A. Schlack, John P. Blasko
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Patent number: 8087045Abstract: Method and system for creating one or more advertising avail sections (subavails) and thereupon aggregating the subavails to form one or more groups of subavails. The advertisement opportunities (avails) may be divided into sections (subavails) with each section being directed at a particular target audience (group). The subavails are then aggregated into one or more groups of subavails so that the groups of subavails can be sold to the advertisers. The grouping of subavails is generally based on a correlation wherein the subavails are characterized based on one or more characteristics. The groups of subavails are formed based on one or more shared characteristics. The advertiser has an option to buy a group of subavails (rather than an avail in prior art), whereby the advertiser may reach a targeted group of an audience.Type: GrantFiled: February 1, 2008Date of Patent: December 27, 2011Assignee: Prime Research Alliance E, Inc.Inventors: Charles A. Eldering, Gregory C. Flickinger, John P. Blasko
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Publication number: 20100333125Abstract: A subscriber characterization system with filters in which the subscriber's selections are monitored, including monitoring of the time duration programming is watched, the volume at which the programming is listened to, and any available information regarding the type of programming, including category and sub-category of the programming. The raw subscriber selection data is then processed to eliminate data associated with irrelevant activities such as channel surfing, channel jumping, or extended periods of inactivity. The actual subscriber selection data is used to form program characteristics vectors. The programming characteristics vectors can be used in combination with the actual subscriber selection data to form a subscriber profile. Heuristic rules indicating the relationships between programming choices and demographics can be applied to generate additional probabilistic subscriber profiles regarding demographics and programming and product interest.Type: ApplicationFiled: August 30, 2010Publication date: December 30, 2010Inventors: Charles A. Eldering, M. Lamine Sylla, John P. Blasko