Abstract: A technique assigns tasks to workers within a work area. The technique utilizes electronic circuitry which can be disposed at a single location (e.g., a server), or distributed among multiple locations (e.g., in the cloud). The technique involves receiving task entries which (i) identify tasks in need of attention and (ii) define task requirements for performing the tasks. The technique further involves generating task assignments based on matching the task entries to worker profiles which (i) identify workers who are available for task assignment and (ii) define worker characteristics of the workers. The technique further involves providing the task assignments to the workers while the workers are distributed among different locations within the work area. The task assignments direct the workers to perform the tasks identified by the task entries in accordance with the task requirements defined by the task entries.