Abstract: Methods and systems are provided for conducting a secure transaction with a wireless communications device. According to one implementation, a virtual call center receives an electronic message from the wireless communications device. The electronic message may include a key text phrase and be addressed to an automated service identifier. The virtual call center determines transaction information based on at least one of the key text phrase, the automated service identifier, or an identifier of the wireless communications device. The transaction information includes at least an identity of a merchant. The virtual call center then initiates or provides to the wireless communications device a secure interactive service to receive at least private information and receives at least the private information through the secure interactive service. Thereafter, the virtual call center can complete the secure transaction by providing at least the transaction information and the private information to the merchant.