Abstract: Systems, methods, and other embodiments are disclosed that are configured to maximize expected net revenue for a retail item. In one embodiment, input data associated with a retail item is read. A total inventory amount for the retail item that is available for distribution is initially allocated across sales channels where the retail item is sold to form a plurality of allocated inventory amounts, as represented in an inventory allocation data structure. An attempt is made to equalize marginal revenue values associated with the retail item across the sales channels as represented in a marginal revenue data structure. The allocated inventory amounts are iteratively adjusted, and marginal revenue values are iteratively updated based on the input data and the adjusted allocated inventory amounts for the sales channels. As the updated marginal revenue values approach equalization across the sales channels, the expected net revenue approaches maximization.