Abstract: A primer container for automatically feeding primer caps into a hand operated tool for reloading spent shells and cartridges. The container comprises a substantially cylindrical body having a first cap fixedly attached to one end thereof and a second cap rotatably mounted to the other end thereof. A storage magazine member disposed within the container includes a plurality of mutually parallel, elongated, cylindrical receptacles spaced radially equidistantly from the central axis of the body. Each receptacle includes cylindrical side walls adapted to receive and retain therein a plurality of primer caps stacked in an end-to-end fashion. The second closure cap includes a centrally apertured dispensing spout for selected rotational registry with the storage member receptacles and is adapted for gravitationally transmitting the primer caps from the container to a work station of the shell reloading device.