Patents by Inventor John S. Sobieski

John S. Sobieski has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • CONSTRUCTION OF PREDICTIVE USER PROFILES FOR ADVERTISING
    Publication number: 20090271228
    Abstract: A system that facilitates targeted advertising is described in detail herein. The system includes a receiver component that receives user data that includes historical searching and browsing activity of a user. A profile generator component generates a user profile based at least in part upon a subset of the user data, wherein the user profile includes a plurality of keywords, wherein at least one keyword in the plurality of keywords is assigned a score that is indicative of a probability that an advertisement corresponding to the keyword will be monetized.
    Type: Application
    Filed: April 23, 2008
    Publication date: October 29, 2009
    Applicant: MICROSOFT CORPORATION
    Inventors: Mikhail Bilenko, Ryen William White, Matthew Richardson, Geoffrey Craig Murray, Projesh Chowdhary, Hrishikesh Bal, Gerard Gjonej, John S. Sobieski, JianBing Li, Ewa Dominowska