Abstract: The present invention provides an apparatus for reducing shedding in pets. The apparatus comprises a collar of adjustable length to fit around the neck of a pet and two or more magnets fitted on the collar. The magnets are fitted so that their position can be adjusted as the length of the collar is adjusted. Each magnet has its poles aligned and directed towards the jugular vein in the neck of the pet. Further, the magnetic field produced is sufficient to reduce shedding in pets by increasing the circulation of the animal. Preferably, the magnetic field strength for each magnet is in the range of 12,500 gauss.