Abstract: The system provides a method and apparatus for automatically generating marketing and promotional information for an item for sale. The system tracks sales and offers for sale of similar items and determines the words, images, and descriptions that have been most useful in selling items in the past. The seller is presented with information about descriptions that can maximize price and/or minimize time on the market. The system operates by collecting data from prior sales including selling price, expected selling price, start date, end date, images of item, time of year, geographical region, and a dictionary of terms and phrases used in prior sales. These factors are analyzed and identified as helpful or hurtful in a number of categories, including selling price and/or time on the market.

Abstract: The system provides a method an apparatus for implementing a peer to peer transaction system. The system includes an online system of marketing and pricing that optimizes saleability and profit, limits access of strangers to personal spaces, limits the likelihood of unqualified buyers, provides appropriate paperwork automatically, and reduces the cycle time of offer and sale. The system also provides trustworthy information to a buyer of physical condition and title, as well as resources normally only available in a commercial transaction.