Abstract: A sling hook adapted for attachment to a long gun, such as a rifle, having a forend and a sling attached to the forend. The sling hook is adapted for attachment of the sling hook to the sling, such as a buckle and a hook portion connected to the buckle and adapted for formation of a sling loop around a forend arm of a shooter. The loop is formed by capture of the sling with the hook between the forend arm and the attachment position of the sling to the forend.