Abstract: An apparatus and methods are disclosed, exemplified by an ultrasonic transceiver that is contained within a feed container. The ultrasonic transceiver transmits ultrasound and receives reflected ultrasound to determine a value for the level of feed in a feed container. The apparatus measures the time difference from the transmission of the ultrasound to the receipt of reflected ultrasound. From this information, the distance from the ultrasonic transceiver to the top of the feed in the feed container can be computed. The distance measurement can then be correlated with the level of feed in the container. The feed level is represented by a series of LEDs on the exterior of the feed container. The feed level can also be transmitted to an individual to remotely determine the level of feed in the feeder. A two-way connection enables a remote user to dispense feed and/or check the level of the feed.