Abstract: Systems and methods for event processing are provided. One aspect of the systems and methods includes receiving an event corresponding to an interaction of a user with a digital content channel; identifying a rule state for a segmentation rule that assigns users to a segment; assigning the user to the segment by evaluating the segmentation rule based on the rule state and the event from the digital content channel; updating the rule state; and providing customized content to the user based on the assignment of the user to the segment.

Abstract: In various implementations, a visual representation of a product is presented to an online consumer. The visual representation can have one or more regions that are each associated with one or more feature tags associated with a particular category of the product. While the consumer interacts with the visual representation, interaction times between the consumer and the product's visual representation are monitored and measured to determine which features of the product appear to be of particular interest to the consumer. Based on the monitored interaction times, product upsell recommendations associated with the same category of the product are generated and presented to the user.

Abstract: In various implementations, a visual representation of a product is presented to an online consumer. The visual representation can have one or more regions that are each associated with one or more feature tags associated with a particular category of the product. While the consumer interacts with the visual representation, interaction times between the consumer and the product's visual representation are monitored and measured to determine which features of the product appear to be of particular interest to the consumer. Based on the monitored interaction times, product upsell recommendations associated with the same category of the product are generated and presented to the user.