Abstract: The technology described herein provides a graphics plate bearing a graphic and configured for placement on a bottom surface of a sole of a shoe. The graphics plate is removable and interchangeable. In a second embodiment, a shoe is provided having a graphics plate bearing a graphic and configured for placement in a shoe, a sole of the shoe being molded and configured for receipt of the graphics plate. In a third embodiment, a footwear system is provided for imprinting customized messages on a surface below. The footwear system includes a shoe having a molded sole and a graphics plate bearing a graphic and configured for placement on a bottom surface of the molded sole of the shoe. Once inserted into the shoe, the graphics plate leaves an imprint of a surface below the sole of the shoe as a wearer of the shoes walks and runs.