Abstract: A method whereby internet search keyword(s) can be associated with a purchase at an offline merchant. The process empowers the merchant to optimize bids to invest more money in keyword(s) with a stronger return on investment and less money in keyword(s) with a lower return on investment.

Abstract: A system and method for delivering a restricted use in-store promotion to a consumer includes storing in an offer database a plurality of offer data items for use in creating an in-store promotion. The method further includes storing in an authorization database an authorization parameter and generating at a server a hyperlink including the authorization parameter. In response to receiving a request from a consumer device to present the in-store promotion, the server verifies that the consumer browser invoked the hyperlink containing the authorization parameter. The server also verifies the status of the authorization parameter. If the consumer browser invoked the hyperlink containing the authorization parameter and the status is active, the server dynamically generates the in-store promotion using at least one of the plurality of data items stored in the offer database. Once generated, the server transmits the in-store promotion to the consumer device.

Abstract: A system and method for delivering an authorized in-store promotion to a consumer includes storing in an offer database a plurality of offer data items for use in creating an in-store promotion. The method further includes storing in an authorization database an authorization parameter. In response to receiving a request from a consumer device to present the in-store promotion, the server uses the authorization parameter to verify that the request is authorized without requesting additional information from a consumer operating the consumer device. When the request is authorized, the server dynamically generates the in-store promotion using at least one of the plurality of data items stored in the offer database. Once generated, the server transmits the in-store promotion to the consumer device without any system-specific client software to be stored by the consumer device.

Abstract: A system and method for delivering and activating a virtual gift card includes storing in a database at least one data item for use in creating a virtual gift card. A server creates a unique identifier for the virtual gift card and sends the unique identifier to the virtual gift card recipient. The unique identifier identifies a location for the recipient to retrieve the virtual gift card, but does not include the virtual gift card. In response to receiving a request from a recipient device to present the virtual gift card, the server generates the gift card, instructs a gift card processor to activate the gift card and transmits the virtual gift card to the recipient. The gift card may then be redeemed by the recipient at the corresponding merchant. The recipient thereby activates the gift card using a single action.

Abstract: A system and method for delivering an authorized in-store promotion to a consumer includes storing in an offer database a plurality of offer data items for use in creating an in-store promotion. The method further includes storing in an authorization database an authorization parameter. In response to receiving a request from a consumer device to present the in-store promotion, the server uses the authorization parameter to verify that the request is authorized without requesting additional information from a consumer operating the consumer device. When the request is authorized, the server dynamically generates the in-store promotion using at least one of the plurality of data items stored in the offer database. Once generated, the server transmits the in-store promotion to the consumer device without any system-specific client software to be stored by the consumer device.

Abstract: A system and method for delivering an in-store promotion to a consumer includes storing in a database a plurality of predetermined data fields for use in creating an in-store promotion. The method further includes a server receiving inputs for the plurality of predetermined data fields from a user advertiser creating the promotion. In response to receiving a request from a consumer device to present the in-store promotion, the server dynamically generates the in-store promotion using the inputs without requesting additional information from a consumer operating the consumer device. Once generated, the server transmits the in-store promotion to the consumer device without any system-specific client software to be stored by the consumer device.

Abstract: A system and method for delivering a restricted use in-store promotion to a consumer includes storing in an offer database a plurality of offer data items for use in creating an in-store promotion. The method further includes storing in an authorization database an authorization parameter and generating at a server a hyperlink including the authorization parameter. In response to receiving a request from a consumer device to present the in-store promotion, the server verifies that the consumer browser invoked the hyperlink containing the authorization parameter. The server also verifies the status of the authorization parameter. If the consumer browser invoked the hyperlink containing the authorization parameter and the status is active, the server dynamically generates the in-store promotion using at least one of the plurality of data items stored in the offer database. Once generated, the server transmits the in-store promotion to the consumer device.

Abstract: A system and method for delivering a geographically restricted in-store promotion to a consumer includes storing in an offer database a plurality of offer data items for use in creating an in-store promotion and at least one participating store location. In response to receiving a request from a consumer device to present the in-store promotion, the server determines if the consumer device is within a predetermined geographic location of the participating store location without requesting additional information from a consumer operating the consumer device. If the consumer device is within the predetermined geographic location of the participating store location, the server dynamically generates the in-store promotion using at least one of the plurality of data items stored in the offer database. Once generated, the server transmits the in-store promotion to the consumer device.

Abstract: A method whereby internet search keyword(s) can be associated with a purchase at an offline merchant. The process empowers the merchant to optimize bids to invest more money in keyword(s) with a stronger return on investment and less money in keyword(s) with a lower return on investment.